Vehicle branding used to drive awareness of 105

Northern Powergrid has added the power cut 105 number to more than half of its fleet to drive up awareness of the free to call service.

Vehicle branding used to drive awareness of 105

By late spring the company will have added thenumber to all of its operational vehicles, including new vehicles.

Northern Powergrid said its vehicle fleet is an important way for the company to get the message across as it travels around 11 million miles across the region each year.

Siobhan Barton, Northern Powergrid’s head of customer and stakeholder engagement, said: “In a power cut most people incorrectly turn to the company they buy their electricity from instead of us – the people responsible for the network that delivers electricity to their door.

“We want our customers to know that we’re investing in their network to improve reliability so power cuts don’t happen very often for the vast majority of customers.

“We also want them to know that if they do have a power cut we’re ready to support them and keep them updated on what we’re doing to get their lights safely back on as soon as possible.”


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