Awareness campaign boosts priority services enquiries by 148%
Northern Powergrid has seen a 148% increase in visits to its Priority Services Register webpage following a two-week awareness campaign.
5th January 2017 by Networks
The campaign appeared more than 4.5 million times on key regional news websites across the electricity distributor’s operating area and called on viewers to think of people in their life who would benefit from extra support during power cuts.
Northern Powergrid said the campaign has allowed them to reach out to different groups of customers and raise awareness, and linked them directly to the website where they could sign up or find out more.
Northern Powergrid’s head of customer and stakeholder engagement said: “We saw a 148% increase in visits to our Priority Services Register webpage compared with the two-weeks prior to the campaign starting, which is a positive result.
“Network investments mean power cuts aren’t an everyday occurrence for most people but if you, or someone you know, has a medical condition or equipment which relies on electricity, is disabled, elderly or has young children, it could be more than an inconvenience.”
Last year electricity network distributors joined forces to launch a new three-digit national number to make it easier for customers to contact their local distributor and report power cuts and damage to power assets.
Login on register to comment
The future for vegetation management
Why networks should focus on data not trees to overcome the costly challenges involved in vegetation management
An unprecedented opportunity for change
Why short interruptions will matter in RIIO-ED2 and how to address them.
Time for less talk and more action on decarbonisation
Core "oven-ready" solutions to decarbonising heat and transport exist today and should be implemented without delay, says WPD's future power networks expert.
Related supplier content
People & Skills
‘Learning by doing’ on the road to net zero [test product]
DSO director Andrew Roper discusses 'Learning by doing'
Load patterns and lockdown: how Covid-19 is impacting electricity networks
Insights into dynamics on the low voltage network as the outbreak unfolds
Protect electrical equipment from insulation failure
Insulation faults are a major cause leading to the eventual failure of electrical equipment. Partial discharge (PD) is a very reliable indicator of developing insulation faults. Regular PD testing allows users to detect and analyze PD activity